Animal video, made the destination.
urPet.TV is a video platform built specifically for animal content — long-form documentaries, live cams from sanctuaries and aquariums, vertical Shorts, and curated channels assembled by editors who actually care about animals.
Why we built it
The best animal content on the open web — federal aquarium archives, conservation lectures, sanctuary live cams, independent creators — sits scattered across a dozen platforms whose ranking systems do not care that the subject has a heartbeat.
urPet.TV puts that content in one place, ranks it on recency and engagement only, and shares revenue with the people who created it. No pay-to-play, no engagement farming, no algorithmic preference for shocks over substance.
What's on it
- Cinema — long-form documentaries and lectures
- Shorts — under-60-second vertical clips
- Live — sanctuaries, aquariums, ward rounds
- Channels — original creators and editorial curators
- Library — searchable catalog of every approved video
A fair creator economy
Creators publishing on urPet.TV earn a transparent, industry-leading share of revenue from day one. Rates depend on whether the content is exclusive to urPet.TV and on the uploader's organization type. Revenue applies to ad-supported viewing, subscription revenue from Premium catalog participation, donations, sponsorships, and rentals.
60%
Standard creators
All creators, day one. Ad-supported uploads, monetized community content.
70%
Exclusive content
Platform-exclusive series, early-release content, premium documentaries, featured partnerships.
80%
Verified nonprofits
501(c)(3) rescues, sanctuaries, shelters, wildlife groups, conservation, therapy, education.
Curator channels never take revenue from creators
When a curator adds a video to their channel, the original creator keeps 100% of the ad share. Curators earn through sponsorships and direct support, not by extracting from the people who made the work.
Discovery is editorial, not auctioned
No paid placement on rails. Ranking uses recency and engagement only. Sponsored content is always badged.
Multiple ways to watch and pay
urPet.TV is built around a layered viewing model so the platform can stay accessible to everyone while sustainably funding creators, organizations, and high-production work.
Free, ad-supported
Public content, community uploads, livestreams, and Shorts. The default urPet.TV experience — no account required.
Ad-Free subscription
Removes pre-rolls and mid-rolls everywhere on the platform. Improved streaming quality and resume-playback sync.
Premium catalog
Curated documentaries, educational tracks, exclusive series, and premium creator collections. Included with the Premium subscription.
Rentals & VOD
One-time rentals, digital purchases, course bundles, and pay-per-view livestream events. Pay only for what you watch.
Animal welfare is non-negotiable
Content depicting animal cruelty is removed immediately, the creator is suspended, and confirmed cases are reported to the relevant authorities. There is no grace period and no warning. Cruelty strikes do not expire.
Part of a wider ecosystem
urPet.TV is one of several platforms operated by urSynergy Inc., a Missouri-incorporated infrastructure company building the unified records layer for animal care. Sister platforms include sites for breeders, rescues and adoption, veterinary clinics, municipalities, education, and pet-owner social.
Visit ursynergy.comBuilt for people who actually love animals
Every design and policy decision answers one question: does this serve the animal and the people caring for it? When the answer is no, we change the decision.